The M-BIRR mobile money service brings substantial economic and social benefits to the people of Ethiopia and to the stakeholders in the service.

Benefits for the consumer are:

• Convenient, 24/7
• Fast and secure
• Cost efficient and accessible
• Traceable and reliable

Benefits for the financial institution (MFIs and Banks) are:

• Reduce OPEX/CAPEX - transformational banking
• Increase market, mobilise savings and deposits
• Minimise risk
• Improve IT and efficiency
• Accelerate delivery of new services e.g. pensions, insurance

Benefits for agents are:

• Increase in product sales from increased foot fall
• Increase revenue from transaction commissions
• Differentiator in community
• Reduced risk