Mobile Money allows consumers to transact with each other at any time of the day or night without the need to visit a bank. It is a reliable, secure, auditable and accountable service.
The technology that M-BIRR has developed ensures that the M-BIRR mobile money service is accessible even by legacy handsets. It covers the maximum possible outreach.
Mobile Money is becoming the fastest growing application of mobile technology in developing economies. Gartner rank mobile money as being the number one consumer mobile application in 2012. There are more than 100 deployments across the world today.
Part of the success of mobile money relies on the use of agents. Agents are typically local shops, grocers, kiosks, supermarkets, petrol stations that are contracted by the financial institution (bank or MFI) to provide cash-in and cash-out services along with customer recruitment and support.
The M-BIRR mobile money service brings substantial economic and social benefits to the people of Ethiopia. It also benefits businesses and the financial system and Ethiopia as a whole.